Rough Cut Analysis and Improvements

The feedback and opinions that we got back from our teacher on our rough cut were not what we expected. Out teacher said that our footage was good and had some effective shots but however some were not quite right.

We arranged the titles in out footage at both the beginning and at the end of our footage, which we at the time thought looked good. In spite of this our teachers comment on this was that it made our footage look unorganised, unprofessional and muddled and so he commented on how this should be changed and where we could place the titles in order to make it look much better.

We took our teachers opinions and suggestion into account and decided that he was right. So as a group we decided to change the titles and design. Our new idea was to introduce the titles over footage instead, in places where the audience won’t really need to focus on as we thought this would be much more effective and successful because if we position the titles where the main eye catching footage is this will reduce the suspense and tension that we are trying to create and also will distract the audience from watching the footage as they could be focusing on the titles. Consequently our final footage would not be considered an effective piece.


Further more here are a list of improvements, which we think should be made to our rough cut after our meeting with the teacher in order to produce an effective ad successful piece:


1. Include titles over footage - allows more footage
2. Editing needs to be adjusted on shoot number 2
3. Change shot of female to over shoulder shot
4. Include more footage of Male character?
5. Classic shot of female character falling over
6. Male Character could clear up after himself
7. Last 3 titles over black